Projects and studies
1. Consumer Behaviour & Sustainability
- Panic buying in the COVID-19 pandemic: A multi-country examination
- Luxury counterfeit products in social commerce
- How do social media influencers induce the urge to buy impulsively?
- Avatars of influence: Virtual influencers and consumer engagement
2. AI & Digital Retail Transformation
- AI demand forecasting to reduce food waste in SMEs.
- Smart shelving and automated inventory systems.
- AR traceability labels for transparent and ethical consumption.
3. Circular & Low-Carbon Retail Models
- Reuse, refill, and repair business models in Central European SMEs.
- Reverse logistics for sustainable packaging and returns.
- Case study: Sustainable retailer’s journey to sustainable practices.
4. Sustainability Communication & Branding
- The betrayal puzzle: Inauthentic brand messaging and consumer attitudes.
- Femvertising and authenticity in sustainable retail campaigns.
- Influence of audiovisual attractiveness and influencer marketing on customer engagement.
5. Societal & Policy Impact Studies
- Retail4Earth playbook for SMEs in Poland and Central Europe.
- Cross-country comparative study on sustainable digitalization in retail.
- Policy recommendations for cities adopting digital retail for SDG 12.