During the visit, we travelled to several cities, including Lancaster, Manchester, Huddersfield, Edinburgh, Glasgow, Nottingham, Birmingham, and London. We visited different universities and business schools to approach respondents and collect survey-based data related to consumer perceptions, engagement, purchase intention, and behavioural responses toward augmented and virtual reality in retailing.
Data Collection Visits to UK Universities
7-Jun-26 Lancaster School of Management, Lancaster University
8-Jun-26 Manchester Alliance Manchester Business School, University of Manchester
8-Jun-26 Manchester Business School, Manchester Metropolitan University
9-Jun-26 Manchester Salford Business School, University of Salford
11-Jun-26 Huddersfield Huddersfield Business School, University of Huddersfield
12-Jun-26 Edinburgh Edinburgh Business School, Heriot-Watt University
13-Jun-26 Edinburgh University of Edinburgh Business School
13-Jun-26 Edinburgh Edinburgh Napier University
14-Jun-26 Glasgow Glasgow Caledonian University School of Business
14-Jun-26 Glasgow Business School, University of Strathclyde
15-Jun-26 Nottingham Nottingham Business School, Nottingham Trent University
16-Jun-26 Nottingham Business School, University of Nottingham
17-Jun-26 Birmingham School of Business, Birmingham City University
17-Jun-26 Birmingham Aston Business School, Aston University
18-Jun-26 Birmingham Birmingham Business School, University of Birmingham
22-Jun-26 London Imperial College Business School
22-Jun-26 London London South Bank University
22-Jun-26 London King’s College London
Apart from university visits, we also visited several retail stores and retail chains, including Lidl, Tesco, Aldi, ASDA, Sainsbury’s, and Marks & Spencer, to observe consumer behaviour in real retail settings. These visits helped connect the survey responses with practical retail experiences and technology-supported shopping environments.
Overall, the visit was academically productive and useful for collecting data from diverse
academic and retail contexts. The collected data will support the empirical analysis of my
research on augmented and virtual reality, retailing, and consumer behaviour.